Browsing by Subject "Customer Relationship Management (CRM)"
Now showing items 1-2 of 2
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Analisis Proses Keputusan Pembelian Konsumen Bisnis CV. Pelangi Nusantara Purwakarta
(STIE Ekuitas, 12/18/2018)The sales product result of CV Pelangi Nusantara’s from 2012 until 2017 was fluctuated, even in 2016 tended to decrease.This problem was allegedly caused by competition and Customer Relationship Management (CRM). CV Pelangi ... -
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) DAN BRAN EQUITY TERHADAP LOYALITAS NASABAH (STUDI KASUS DEPOSAN BANK BJB CABANG CILEGON)
(STIE Ekuitas, 2022-12-13)Kondisi perlambatan ekonomi harus berpengaruh di semua sektor bisnis, tak terkecuali perbankan, aktivitas penghimpunan Dana Pihak Ketiga (DPK), utamanya produk deposito yang dulu kencang pun, kini sedikit tersendat. ...