Browsing by Subject "IMC"

Now showing items 1-2 of 2

    • Aktivitas Integrated Marketing Communications Terhadap Brand Image Untuk Industri Rokok Kelas Mild 

      Prasetyo, Mohamad Hadi (Fakultas Ekonomi, Universitas Airlangga, 12/27/2016)
      The cigarette industry in Indonesia has evolved from a traditional industry to be one of the important manufacturing sectors in terms of value added, employment and government revenue. On the other hand, aside from increasing ...

    • Pengaruh IMC Dan Trust Terhadap Brand Equity Wardah 

      Tanjung, Vina Apriliani (STIE Ekuitas, 2024-07-29)
      Vina Apriliani Tanjung - NPM : A10150129 ; Pembimbing : Dr. Ivan Diryana, ST., MT. Penelitian ini bertujuan untuk mengetahui pengaruh Integrated Marketing Communication dan Trust terhadap Brand Equity Wardah. Objek penelitian ...