Browsing by Author "Prasetyo, Mohamad Hadi"
Now showing items 1-9 of 9
-
Aktivitas Integrated Marketing Communications Terhadap Brand Image Untuk Industri Rokok Kelas Mild
Prasetyo, Mohamad Hadi (STIE Ekuitas, 1/8/2016)Industri rokok di Indonesia telah berkembang dari sebuah industri tradisional menjadi salah satu sektor manufaktur yang penting dalam hal nilai tambah, lapangan kerja dan pendapatan pemerintah. Akan tetapi di sisi lain ... -
Aktivitas Integrated Marketing Communications Terhadap Brand Image Untuk Industri Rokok Kelas Mild
Prasetyo, Mohamad Hadi (Fakultas Ekonomi, Universitas Airlangga, 12/27/2016)The cigarette industry in Indonesia has evolved from a traditional industry to be one of the important manufacturing sectors in terms of value added, employment and government revenue. On the other hand, aside from increasing ... -
Analisis Ekuitas Merek Wisata Kuliner berdasarkan Perspektif Wisatawan dan Pengaruhnya dalam Meningkatkan Nilai Pelanggan
Maulani, Terra Saptina; Prasetyo, Mohamad Hadi (Prodi Manajemen, STIE Ekuitas, 11/25/2017)Bandung is the capital of West Java province which experienced very good economic growth. One of the factors that influence the growth of the economy is with the development in the rapidly growing tourism sector. The city ... -
Analisis Experiential Marketing Terhadap Brand Image Serta Dampaknya Pada Tourist Satisfaction Di Kota Bandung
Prasetyo, Mohamad Hadi; Maulani, Terra Saptina (Fakultas Ekonomi dan Bisnis, UNISBA, 1/12/2017)Today, there are the cities in the world trying to make the cities more beautiful and develop the tourism side to be able to reach the tourism market, because of the income tourism sector is so potential. Not only the ... -
Experiential Marketing Studies In The Perspective Of Tourist (Case Study On Tourist Destinations In Bandung)
Prasetyo, Mohamad Hadi; Maulani, Terra Saptina (South East Asia Journal of Contemporary Business, Economics and Law, Vol. 12, Issue 2 (April) 2017, 5/31/2017)The tourism industry constantly evolving over time. Because the tourism industry can improve the economy of a region. The number of tourists who visit will spend their money in tourism destinations. Bandung is the capital ... -
Green Banking Concept As A Positioning Strategy To Gain Brand Image
Prasetyo, Mohamad Hadi (STIE Ekuitas, 2/3/2016)The awareness of environmental preservation is the duty of every human being. In the current business world, all speaks about the concept of green. This paper is aimed at describing the concept of green banking as a ... -
Kajian Experiential Marketing Dalam Membentuk Citra Pariwisata Kota Bandung
Prasetyo, Mohamad Hadi; Maulani, Terra Saptina (Prodi manajemen, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia, 11/24/2017)Abstract: Economic development today is very fast, especially in the tourism services sector. Regions in Indonesia are competing to make their area (tourism destinations) more attractive to tourists. Bandung is a leading ... -
Kajian Expertiential Marketing Terhadap Loyalitas Wisatawan pada Destinasi Wisata Alam dan Budaya di Kabupaten Karawang Jawa Barat
Prasetyo, Mohamad Hadi (STIE Ekuitas, 12/18/2018)Indonesian has been recognized a variety of natural and cultural wealth in terms of geographical, demographic, and various different characteristics. Therefore, the potentials are used as the foundation to develop the ... -
Peningkatan Kemampuan Komunikasi Pemasaran Pada Umkm Produk Keripik Ungu Dan Roti Di Kelurahan Neglasari Kecamatan Cibeunying Kaler Kota Bandung
Hamdani, Deni; Homan, Hery Syaerul; Prasetyo, Mohamad Hadi (P3M STIE Ekuitas, 9/30/2017)Kelurahan Neglasari merupakan salah satu kelurahan yang berada dalam pemerintahan Kecamatan Cibeunying Kaler Kota Bandung. Kelurahan Neglasari terdiri dari 8 Rukun Warga dan 39 Rukun Tetangga. Lokasi Kelurahan Neglasari ...