Browsing by Author "Setyorini, Retno"
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Pengaruh Beauty Blogger Endorsement terhadap Minat Beli Produk Kosmetik Lipstick (Studi pada Beauty Blogger Lizzie Parra)
Oscar, Nabila Ikhlasya; Setyorini, Retno (STIE Ekuitas, 12/18/2018)This study aims to determine how respondents response regarding the celebrity endorsements and the buying interest, as well as to see how significant the influence of celebrity endorsements on buying interest cosmetic ... -
Pengaruh Electronic Word of Mouth terhadap Proses Keputusan Pembelian Happy Go Lucky Bandung
Ghassani, Salsabil; Setyorini, Retno (STIE Ekuitas, 5/27/2017)Currently the electronic word of mouth became one of the campaigns that are often used by companies to promote their businesses. In the era of globalization media campaign is very easy to find due to the increase of Internet ... -
Pengaruh Perceived Usefulness, Perceived Ease of Use dan Perceived Risk terhadap Intention to Transact pada Aplikasi Tiket.com di Indonesia
Istighafardani, Vanidyatama; Setyorini, Retno (Prodi Manajemen, STIE Ekuitas, 11/25/2017)Online travel sales in the world was rapidly growing. With the raise of internet in Indonesia and the high culture to travelling owned by Indonesian, creates an opportunity for Indonesian online business travel. Tiket.com ...