Search
Now showing items 1-6 of 6
Analisis Group Reference dalam Atribut Produk pada Keputusan Pembelian
(STIE Ekuitas, 5/27/2017)
Currently the complexity of the needs and desires of consumers causes producers must
innovate in implementing marketing strategies. Influence the purchasing decision of a
community also has the potential for someone ...
Komparasi Kinerja Keuangan Sebelum dan Sesudah Merger dengan Rasio Keuangan dan Metode Economic Value Added pada PT. Bank OCBC NISP, Tbk.
(STIE Ekuitas, 5/27/2017)
Bank OCBC NISP officially merged with Bank OCBC Indonesia in 2011 as a form of
adherence to the rules of single presence policy of Bank Indonesia in 2006, and with
expectation to create synergies between the two banks. ...
Pengaruh Electronic Word of Mouth terhadap Proses Keputusan Pembelian Happy Go Lucky Bandung
(STIE Ekuitas, 5/27/2017)
Currently the electronic word of mouth became one of the campaigns that are often used by
companies to promote their businesses. In the era of globalization media campaign is very easy
to find due to the increase of Internet ...
Pengaruh Dimensi Inovasi Terhadap Kinerja Pemasaran Dan Keuangan Pada Industri Kecil Pakaian Rajutan Binong Jati Jawa Barat
(STIE Ekuitas, 5/27/2017)
Fashion industry is an industry that changes constantly and styles are relatively new and in the
extreme can be short-lived, therefore it offers innovative products to consumers must be
regulated effectively. This study ...
Pengaruh Workplace Flexibility terhadap Turnover Intentions Karyawan Hotel Grand Asia dengan Work-Family Conflict sebagai Variabel Mediasi
(STIE Ekuitas, 5/27/2017)
The hospitality industry is synonymous with long work days, long working hours, low job
security, and working in shifting hours that are uncommon. This condition can lead to turnover
intentions. One of the causes of employee ...
Analisis Pengaruh Penerapan E-Commerce dan Kualitas Pelayanan Terhadap Kepuasan Konsumen
(STIE Ekuitas, 5/27/2017)
The opportunity of online market to grow is still huge considering that internet users especially
online market users in Indonesia increase about 24 percents of internet users in Indonesia. This
study aimed to acknowledge ...