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Analisis Group Reference dalam Atribut Produk pada Keputusan Pembelian
(STIE Ekuitas, 5/27/2017)
Currently the complexity of the needs and desires of consumers causes producers must
innovate in implementing marketing strategies. Influence the purchasing decision of a
community also has the potential for someone ...
Komparasi Kinerja Keuangan Sebelum dan Sesudah Merger dengan Rasio Keuangan dan Metode Economic Value Added pada PT. Bank OCBC NISP, Tbk.
(STIE Ekuitas, 5/27/2017)
Bank OCBC NISP officially merged with Bank OCBC Indonesia in 2011 as a form of
adherence to the rules of single presence policy of Bank Indonesia in 2006, and with
expectation to create synergies between the two banks. ...
Pengaruh Perceived Usefulness, Perceived Ease of Use dan Perceived Risk terhadap Intention to Transact pada Aplikasi Tiket.com di Indonesia
(Prodi Manajemen, STIE Ekuitas, 11/25/2017)
Online travel sales in the world was rapidly growing. With the raise of internet in Indonesia and the high culture to travelling owned by Indonesian, creates an opportunity for Indonesian online business travel. Tiket.com ...
Analisis Ekuitas Merek Wisata Kuliner berdasarkan Perspektif Wisatawan dan Pengaruhnya dalam Meningkatkan Nilai Pelanggan
(Prodi Manajemen, STIE Ekuitas, 11/25/2017)
Bandung is the capital of West Java province which experienced very good economic growth. One of the factors that influence the growth of the economy is with the development in the rapidly growing tourism sector. The city ...
Pengaruh Iklim Organisasi dan Motivasi terhadap Kinerja Karyawan pada PT Priwista Raya Bandung Barat
(Prodi Manajemen, STIE Ekuitas, 11/25/2017)
This research was conducted at PT Priwista Raya Bandung Barat, aimed to determined correlation of organizational climate and motivation to employee performance, and also to analyze the impact of organizational climate and ...
Analisis Kesenjangan Kualitas Pelayanan dan Kepuasan Mahasiswa Politeknik Perdana Mandiri dan STIEB Perdana Mandiri Purwakarta
(Prodi Manajemen, STIE Ekuitas, 11/25/2017)
The turnover rate of students is one of indicator of dissatisfaction. This is indicated by the number of students lost during learning process. According to data from academic division of STIEB Perdana Mandiri dan Politeknik ...
Pengaruh Electronic Word of Mouth terhadap Proses Keputusan Pembelian Happy Go Lucky Bandung
(STIE Ekuitas, 5/27/2017)
Currently the electronic word of mouth became one of the campaigns that are often used by
companies to promote their businesses. In the era of globalization media campaign is very easy
to find due to the increase of Internet ...
Analisis Pengaruh Penerapan E-Commerce dan Kualitas Pelayanan Terhadap Kepuasan Konsumen
(STIE Ekuitas, 5/27/2017)
The opportunity of online market to grow is still huge considering that internet users especially
online market users in Indonesia increase about 24 percents of internet users in Indonesia. This
study aimed to acknowledge ...
Pengaruh Workplace Flexibility terhadap Turnover Intentions Karyawan Hotel Grand Asia dengan Work-Family Conflict sebagai Variabel Mediasi
(STIE Ekuitas, 5/27/2017)
The hospitality industry is synonymous with long work days, long working hours, low job
security, and working in shifting hours that are uncommon. This condition can lead to turnover
intentions. One of the causes of employee ...
Pengaruh Dimensi Inovasi Terhadap Kinerja Pemasaran Dan Keuangan Pada Industri Kecil Pakaian Rajutan Binong Jati Jawa Barat
(STIE Ekuitas, 5/27/2017)
Fashion industry is an industry that changes constantly and styles are relatively new and in the
extreme can be short-lived, therefore it offers innovative products to consumers must be
regulated effectively. This study ...