Implementing Technology in Creative Industry (Benchmarking Study in Developed Countries)
Azis, Anton Mulyono
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One significant shortcoming in increasing productivity of creative industry especially in developing country such Indonesia or other ASEAN countries is finding the appropriate technology to be used by considering the need, how to select, and technical support for the use of technology. Furthermore the lack of technology access also became an important constraint for creative industrialists to be more effective in running their business for winning the global competition. This study aim to identify the model of technology used by the developed countries to be implemented by ASEAN creative industries by doing the benchmarking study from several well-known and steady countries in implementing the optimal technology as the key to the successful global business operation. The methodology use for this purpose is using the qualitative research methods based on overviews on empirical evidence regarding the creative industries technology in developed countries, case study overview approach is built to provide a preliminary study of technology adoption in developed countries. The findings of the paper include the analysis of technology based on social, health, technological, economic, financial, institutional, and environmental consideration and constraint in implementing the technology in the creative industry. Conclusions are drawn that implementing technology in such creative industry should consider particular aspects due to its unique and specific industry characteristics. The paper closes with future research recommendations on validating the model in each of 15 creative industry categories and try to find the specificity of each category in technology consideration and standards.