Browsing National Journal by Subject "Brand"

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Aktivitas Integrated Marketing Communications Terhadap Brand Image Untuk Industri Rokok Kelas Mild

Prasetyo, Mohamad Hadi (Fakultas Ekonomi, Universitas Airlangga, 12/27/2016)

The cigarette industry in Indonesia has evolved from a traditional industry to be one of the important manufacturing sectors in terms of value added, employment and government revenue. On the other hand, aside from increasing ...
Analisis Experiential Marketing Terhadap Brand Image Serta Dampaknya Pada Tourist Satisfaction Di Kota Bandung

Prasetyo, Mohamad Hadi; Maulani, Terra Saptina (Fakultas Ekonomi dan Bisnis, UNISBA, 1/12/2017)

Today, there are the cities in the world trying to make the cities more beautiful and develop the tourism side to be able to reach the tourism market, because of the income tourism sector is so potential. Not only the ...