Browsing National Journal by Subject "Brand Image"

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Analisis Experiential Marketing Terhadap Brand Image Serta Dampaknya Pada Tourist Satisfaction Di Kota Bandung

Prasetyo, Mohamad Hadi; Maulani, Terra Saptina (Fakultas Ekonomi dan Bisnis, UNISBA, 1/12/2017)

Today, there are the cities in the world trying to make the cities more beautiful and develop the tourism side to be able to reach the tourism market, because of the income tourism sector is so potential. Not only the ...
Kinerja Bauran Pemasaran Dalam Peningkatan Citra Serta Implikasinya Terhadap Keputusan Mengunjungi Museum Di Kota Bandung

Maulani, Terra Saptina (STIE Ekuitas, 5/13/2017)

Museum is one of destination in Bandung. The number of tourist visiting Bandung is increasing every year, however is not a case for museum. This research aims at revealing the performance of marketing mix influence brand ...