Browsing National Journal by Subject "IMC"
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Aktivitas Integrated Marketing Communications Terhadap Brand Image Untuk Industri Rokok Kelas Mild
(Fakultas Ekonomi, Universitas Airlangga, 12/27/2016)The cigarette industry in Indonesia has evolved from a traditional industry to be one of the important manufacturing sectors in terms of value added, employment and government revenue. On the other hand, aside from increasing ...