Browsing National Journal by Subject "Image"

Now showing items 1-2 of 2

    • Aktivitas Integrated Marketing Communications Terhadap Brand Image Untuk Industri Rokok Kelas Mild 

      Prasetyo, Mohamad Hadi (Fakultas Ekonomi, Universitas Airlangga, 12/27/2016)
      The cigarette industry in Indonesia has evolved from a traditional industry to be one of the important manufacturing sectors in terms of value added, employment and government revenue. On the other hand, aside from increasing ...

    • Kajian Experiential Marketing Dalam Membentuk Citra Pariwisata Kota Bandung 

      Prasetyo, Mohamad Hadi; Maulani, Terra Saptina (Prodi manajemen, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia, 11/24/2017)
      Abstract: Economic development today is very fast, especially in the tourism services sector. Regions in Indonesia are competing to make their area (tourism destinations) more attractive to tourists. Bandung is a leading ...