Browsing National Journal by Subject "Keywords: Experiential Marketing, Image"
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Kajian Experiential Marketing Dalam Membentuk Citra Pariwisata Kota Bandung
(Prodi manajemen, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia, 11/24/2017)Abstract: Economic development today is very fast, especially in the tourism services sector. Regions in Indonesia are competing to make their area (tourism destinations) more attractive to tourists. Bandung is a leading ...