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Kajian Experiential Marketing Dalam Membentuk Citra Pariwisata Kota Bandung
(Prodi manajemen, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia, 11/24/2017)
Abstract: Economic development today is very fast, especially in the tourism services sector. Regions in Indonesia are competing to make their area (tourism destinations) more attractive to tourists. Bandung is a leading ...
Aktivitas Integrated Marketing Communications Terhadap Brand Image Untuk Industri Rokok Kelas Mild
(Fakultas Ekonomi, Universitas Airlangga, 12/27/2016)
The cigarette industry in Indonesia has evolved from a traditional industry to be one of the important
manufacturing sectors in terms of value added, employment and government revenue. On the other hand,
aside from increasing ...