Browsing Journal by Subject "Keywords: Marketing Mix; Brand Image"
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Kinerja Bauran Pemasaran Dalam Peningkatan Citra Serta Implikasinya Terhadap Keputusan Mengunjungi Museum Di Kota Bandung
(STIE Ekuitas, 5/13/2017)Museum is one of destination in Bandung. The number of tourist visiting Bandung is increasing every year, however is not a case for museum. This research aims at revealing the performance of marketing mix influence brand ...