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Pengaruh Kualitas Pelayanan dan Citra Merek Terhadap Loyalitas Pelanggan (Studi Kasus Pada CV Healthy Sweet Nukita Food Bandung)
(STIE Ekuitas, 12/18/2018)
This research was conducted at CV Healthy Sweet Nukita Food Bandung, aimed to know the effect of service quality and brand image to customer loyalty, and also to analyze the effect of service quality and brand image to ...
Kinerja Bauran Pemasaran Dalam Peningkatan Citra Serta Implikasinya Terhadap Keputusan Mengunjungi Museum Di Kota Bandung
(STIE Ekuitas, 5/13/2017)
Museum is one of destination in Bandung. The number of tourist visiting Bandung is increasing every year, however is not a case for museum. This research aims at revealing the performance of marketing mix influence brand ...
Analisis Experiential Marketing Terhadap Brand Image Serta Dampaknya Pada Tourist Satisfaction Di Kota Bandung
(Fakultas Ekonomi dan Bisnis, UNISBA, 1/12/2017)
Today, there are the cities in the world trying to make the cities more beautiful and develop the tourism side to be able to reach the tourism market, because of the income tourism sector is so potential. Not only the ...