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Aktivitas Integrated Marketing Communications Terhadap Brand Image Untuk Industri Rokok Kelas Mild
(Fakultas Ekonomi, Universitas Airlangga, 2016-12-27)
The cigarette industry in Indonesia has evolved from a traditional industry to be one of the important manufacturing sectors in terms of value added, employment and government revenue. On the other hand, aside from ...
Green Banking Concept As A Positioning Strategy To Gain Brand Image
(STIE Ekuitas, 2016-02-03)
The awareness of environmental preservation is the duty of every human being. In the current business world, all speaks about the concept of green. This paper is aimed at describing the concept of green banking as a ...