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Kajian Experiential Marketing Dalam Membentuk Citra Pariwisata Kota Bandung
(Prodi manajemen, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia, 2017-11-24)
Abstract: Economic development today is very fast, especially in the tourism services sector. Regions in Indonesia are competing to make their area (tourism destinations) more attractive to tourists. Bandung is a leading ...
Analisis Experiential Marketing Terhadap Brand Image Serta Dampaknya Pada Tourist Satisfaction Di Kota Bandung
(Fakultas Ekonomi dan Bisnis, UNISBA, 2017-01-12)
Today, there are the cities in the world trying to make the cities more beautiful and develop the tourism side to be able to reach the tourism market, because of the income tourism sector is so potential. Not only the ...