Browsing by Author "Ghassani, Salsabil"
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Pengaruh Electronic Word of Mouth terhadap Proses Keputusan Pembelian Happy Go Lucky Bandung
Ghassani, Salsabil; Setyorini, Retno (STIE Ekuitas, 5/27/2017)Currently the electronic word of mouth became one of the campaigns that are often used by companies to promote their businesses. In the era of globalization media campaign is very easy to find due to the increase of Internet ...