This conceptual paper seeks to synthesize and discuss standards that b-schools should have to strengthen education quality. The standards are synthesized using the theoretical framework of symbolic-interactionism, where people act toward things that derived from social interaction and modified through interpretation. The findings encompass the comprehensive standards for managing b-school performance including: 3 perspectives, 18 variables, 50 priority indicators, and 87 supporting indicators. The standards can improve b-school competitiveness by learning process and guidance to direct entire lecturers and staffs for improvement processes by concentrating the implementation efforts to current critical indicators. The paper ends with recommendations on future research on confirming and testing the standards to Asean’s b-school and also to adapt such standard for use in widen environments within different culture of each Asean countries by developing relevant performance perspectives and general variables.