The establishment of place branding will be applied in Bandung Regency. At present what is being done by the local government is implementing a program of 1000 villages in Bandung Regency. Where there are 6 types of village concepts scattered in all regions including: Argo Village, Culinary Village, Cultural Arts Village, Home Industry Village, Panorama Village and Educational Service Village. This village theme will be a strengthening of the Bandung Regency icon. From the model that has been made, the effect will be seen on the decisions of tourists who come. Where the end result is the formation of ICONS in Bandung regency. This icon is important to further strengthen place branding. The community will be more awakened to the regency of Bandung just by looking at the ICONS used. Thus more tourists will arrive.