Browsing National Journal by Subject "brand image"

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    • Green Banking Concept As A Positioning Strategy To Gain Brand Image 

      Prasetyo, Mohamad Hadi (STIE Ekuitas, 2/3/2016)
      The awareness of environmental preservation is the duty of every human being. In the current business world, all speaks about the concept of green. This paper is aimed at describing the concept of green banking as a ...