View Item 
  •   STIE Ekuitas Home
  • Journal
  • National Journal
  • View Item
  •   STIE Ekuitas Home
  • Journal
  • National Journal
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Green Banking Concept As A Positioning Strategy To Gain Brand Image

Thumbnail
View/Open
JR00008 - Mohamad Hadi Prasetyo.pdf (249.6Kb)
Date
2/3/2016
Author
Prasetyo, Mohamad Hadi
Metadata
Show full item record
Abstract
The awareness of environmental preservation is the duty of every human being. In the current business world, all speaks about the concept of green. This paper is aimed at describing the concept of green banking as a positioning strategy to improve the brand image of the company (bank) itself. The method used is a descriptive empirical method. There are lots of strategies undertaken by companies to strengthen their brands. All the things performed by those companies are strategies to strengthen their brands. It is related to the positioning and its positive impact on brand image. Here, the concept of green can be regarded as a "seasoning" to accompany the corporate strategy which is expected to strengthen brand image. This concept is not merely a social activity as a whole, but it leads more to strengthen the positive image obtained by the company. Brand image can be improved. The brand image of a company may improve and its possible positive consequence is that the brand can be the top of mind for customers. Nowadays, customers should be appreciated even more, meaning that their “value” must be raised. This can be used as a guide for companies using the concept of green in their strategies.
URI
http://repository.ekuitas.ac.id/handle/123456789/91
Collections
  • National Journal

Copyright ©  Library of STIE Ekuitas
Jl. P.H.H Mustofa No.31 Bandung 40124 West Java Indonesia
Contact Us | Send Feedback
All rights reserved 2015 - @ TripleAlpha With DuraSpace
 

 

Browse

All of STIE EkuitasCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

My Account

LoginRegister

Application

playstore


Copyright ©  Library of STIE Ekuitas
Jl. P.H.H Mustofa No.31 Bandung 40124 West Java Indonesia
Contact Us | Send Feedback
All rights reserved 2015 - @ TripleAlpha With DuraSpace