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Green Banking Concept As A Positioning Strategy To Gain Brand Image
(STIE Ekuitas, 2/3/2016)
The awareness of environmental preservation is the duty of every human being. In the current business world, all speaks about the concept of green. This paper is aimed at describing the concept of green banking as a ...
Aktivitas Integrated Marketing Communications Terhadap Brand Image Untuk Industri Rokok Kelas Mild
(Fakultas Ekonomi, Universitas Airlangga, 12/27/2016)
The cigarette industry in Indonesia has evolved from a traditional industry to be one of the important
manufacturing sectors in terms of value added, employment and government revenue. On the other hand,
aside from increasing ...
Analisis Experiential Marketing Terhadap Brand Image Serta Dampaknya Pada Tourist Satisfaction Di Kota Bandung
(Fakultas Ekonomi dan Bisnis, UNISBA, 1/12/2017)
Today, there are the cities in the world trying to make the cities more beautiful and develop the tourism side to be able to reach the tourism market, because of the income tourism sector is so potential. Not only the ...
Kajian Experiential Marketing Dalam Membentuk Citra Pariwisata Kota Bandung
(Prodi manajemen, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia, 11/24/2017)
Abstract: Economic development today is very fast, especially in the tourism services sector. Regions in Indonesia are competing to make their area (tourism destinations) more attractive to tourists. Bandung is a leading ...