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Experiential Marketing Studies In The Perspective Of Tourist (Case Study On Tourist Destinations In Bandung)
(South East Asia Journal of Contemporary Business, Economics and Law, Vol. 12, Issue 2 (April) 2017, 2017-05-31)
The tourism industry constantly evolving over time. Because the tourism industry can improve the economy of a region. The number of tourists who visit will spend their money in tourism destinations. Bandung is the capital ...
Analisis Ekuitas Merek Wisata Kuliner berdasarkan Perspektif Wisatawan dan Pengaruhnya dalam Meningkatkan Nilai Pelanggan
(Prodi Manajemen, STIE Ekuitas, 2017-11-25)
Bandung is the capital of West Java province which experienced very good economic growth. One of the factors that influence the growth of the economy is with the development in the rapidly growing tourism sector. The city ...