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Pengaruh Kinerja Bauran Pemasaran Jasa dan Manajemen Kerelasian Pelanggan terhadap Keunggulan Bersaing serta Dampaknya pada Loyalitas Pelanggan (Survey pada Pelanggan Seluler di Jawa Barat)
(Unpad Press, 2/28/2018)
The development of telecommunications and information technology is growing very rapidly, which can provide various types of telecommunications services desired by customers. The existing condition, the cellular mobile ...
Analisis Proses Keputusan Pembelian Konsumen Bisnis CV. Pelangi Nusantara Purwakarta
(STIE Ekuitas, 12/18/2018)
The sales product result of CV Pelangi Nusantara’s from 2012 until 2017 was fluctuated, even in 2016 tended to decrease.This problem was allegedly caused by competition and Customer Relationship Management (CRM). CV Pelangi ...
Pengaruh Bauran Pemasaran Jasa dan Kualitas Layanan terhadap Kepuasan Pelanggan Jaminan Kesehatan Nasional di Klinik Kota Tasikmalaya
(STIE Ekuitas, 12/18/2018)
The purpose of this study was to determine the effect of marketing mix and service quality on JKN (national health insurance) customer satisfaction at Tasikmalaya City Clinic, this study used descriptive and verification ...