View Item 
  •   STIE Ekuitas Home
  • Journal
  • Banking and Management Review
  • Volume 7, No.2, November 2018
  • View Item
  •   STIE Ekuitas Home
  • Journal
  • Banking and Management Review
  • Volume 7, No.2, November 2018
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Pengaruh Bauran Pemasaran Jasa dan Kualitas Layanan terhadap Kepuasan Pelanggan Jaminan Kesehatan Nasional di Klinik Kota Tasikmalaya

Thumbnail
View/Open
fulltext (1.018Mb)
Date
12/18/2018
Author
Suhartini, Titin
Metadata
Show full item record
Abstract
The purpose of this study was to determine the effect of marketing mix and service quality on JKN (national health insurance) customer satisfaction at Tasikmalaya City Clinic, this study used descriptive and verification methods, data analysis used descriptive analysis and multiple regression. The results revealed that 1) the marketing mix had an effect on JKN customer satisfaction with a value of 0,589; 2) the quality of service had an effect on JKN customer satisfaction with a value of 0,669; and 3) the marketing mix and service quality had a joint effect on JKN customer satisfaction with a value of 0,684
URI
http://repository.ekuitas.ac.id/handle/123456789/483
Collections
  • Volume 7, No.2, November 2018

Copyright ©  Library of STIE Ekuitas
Jl. P.H.H Mustofa No.31 Bandung 40124 West Java Indonesia
Contact Us | Send Feedback
All rights reserved 2015 - @ TripleAlpha With DuraSpace
 

 

Browse

All of STIE EkuitasCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

My Account

LoginRegister

Application

playstore


Copyright ©  Library of STIE Ekuitas
Jl. P.H.H Mustofa No.31 Bandung 40124 West Java Indonesia
Contact Us | Send Feedback
All rights reserved 2015 - @ TripleAlpha With DuraSpace