Browsing Volume 7, No.2, November 2018 by Subject "Customer Loyalty"

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Pengaruh Kualitas Pelayanan dan Citra Merek Terhadap Loyalitas Pelanggan (Studi Kasus Pada CV Healthy Sweet Nukita Food Bandung)

Annaiszara, Balqis; Listianti, Yulia; Hamali, Arif Yusuf (STIE Ekuitas, 12/18/2018)

This research was conducted at CV Healthy Sweet Nukita Food Bandung, aimed to know the effect of service quality and brand image to customer loyalty, and also to analyze the effect of service quality and brand image to ...