Volume 7, No.2, November 2018
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Recent Submissions
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Analisis Proses Keputusan Pembelian Konsumen Bisnis CV. Pelangi Nusantara Purwakarta
(STIE Ekuitas, 12/18/2018)The sales product result of CV Pelangi Nusantara’s from 2012 until 2017 was fluctuated, even in 2016 tended to decrease.This problem was allegedly caused by competition and Customer Relationship Management (CRM). CV Pelangi ... -
Pengaruh Bauran Pemasaran Jasa dan Kualitas Layanan terhadap Kepuasan Pelanggan Jaminan Kesehatan Nasional di Klinik Kota Tasikmalaya
(STIE Ekuitas, 12/18/2018)The purpose of this study was to determine the effect of marketing mix and service quality on JKN (national health insurance) customer satisfaction at Tasikmalaya City Clinic, this study used descriptive and verification ... -
Pengaruh Beauty Blogger Endorsement terhadap Minat Beli Produk Kosmetik Lipstick (Studi pada Beauty Blogger Lizzie Parra)
(STIE Ekuitas, 12/18/2018)This study aims to determine how respondents response regarding the celebrity endorsements and the buying interest, as well as to see how significant the influence of celebrity endorsements on buying interest cosmetic ... -
Pengaruh Variabel Mikroekonomi dan Makroekonomi terhadap Harga Saham PT. Mayora Indah, Tbk.
(STIE Ekuitas, 12/18/2018)This study aims to analyze the development of microeconomics variables such as Debt to Equity Ratio (DER) and earning per share (EPS); macroeconomics variables such as interest rate and exchange rate; and the stock price ... -
Kinerja Sumber Daya Manusia di PT. Bio Farma (Persero)
(STIE Ekuitas, 12/18/2018)This research studied a problem related to the Performance of Human Resources at PT. Bio Farma (Persero). The objectives of this study are (1) To determine the effect of work discipline on Human Resource Performance, (2) ... -
Pengaruh Kualitas Pelayanan dan Citra Merek Terhadap Loyalitas Pelanggan (Studi Kasus Pada CV Healthy Sweet Nukita Food Bandung)
(STIE Ekuitas, 12/18/2018)This research was conducted at CV Healthy Sweet Nukita Food Bandung, aimed to know the effect of service quality and brand image to customer loyalty, and also to analyze the effect of service quality and brand image to ...
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