• Analisis Proses Keputusan Pembelian Konsumen Bisnis CV. Pelangi Nusantara Purwakarta 

  Wulandari, Tresna (STIE Ekuitas, 12/18/2018)

  The sales product result of CV Pelangi Nusantara’s from 2012 until 2017 was fluctuated, even in 2016 tended to decrease.This problem was allegedly caused by competition and Customer Relationship Management (CRM). CV Pelangi ...

• Pengaruh Bauran Pemasaran Jasa dan Kualitas Layanan terhadap Kepuasan Pelanggan Jaminan Kesehatan Nasional di Klinik Kota Tasikmalaya 

  Suhartini, Titin (STIE Ekuitas, 12/18/2018)

  The purpose of this study was to determine the effect of marketing mix and service quality on JKN (national health insurance) customer satisfaction at Tasikmalaya City Clinic, this study used descriptive and verification ...

• Pengaruh Beauty Blogger Endorsement terhadap Minat Beli Produk Kosmetik Lipstick (Studi pada Beauty Blogger Lizzie Parra) 

  Oscar, Nabila Ikhlasya; Setyorini, Retno (STIE Ekuitas, 12/18/2018)

  This study aims to determine how respondents response regarding the celebrity endorsements and the buying interest, as well as to see how significant the influence of celebrity endorsements on buying interest cosmetic ...

• Pengaruh Variabel Mikroekonomi dan Makroekonomi terhadap Harga Saham PT. Mayora Indah, Tbk. 

  Permatasari, Intan; Yuneline, Mirza Hedismarlina (STIE Ekuitas, 12/18/2018)

  This study aims to analyze the development of microeconomics variables such as Debt to Equity Ratio (DER) and earning per share (EPS); macroeconomics variables such as interest rate and exchange rate; and the stock price ...

• Kinerja Sumber Daya Manusia di PT. Bio Farma (Persero) 

  Garibaldi, Ganjar; Destika, Uky (STIE Ekuitas, 12/18/2018)

  This research studied a problem related to the Performance of Human Resources at PT. Bio Farma (Persero). The objectives of this study are (1) To determine the effect of work discipline on Human Resource Performance, (2) ...

• Pengaruh Kualitas Pelayanan dan Citra Merek Terhadap Loyalitas Pelanggan (Studi Kasus Pada CV Healthy Sweet Nukita Food Bandung) 

  Annaiszara, Balqis; Listianti, Yulia; Hamali, Arif Yusuf (STIE Ekuitas, 12/18/2018)

  This research was conducted at CV Healthy Sweet Nukita Food Bandung, aimed to know the effect of service quality and brand image to customer loyalty, and also to analyze the effect of service quality and brand image to ...

• Peningkatan Kinerja UKM melalui Modal Manusia dan Kompetensi Kewirausahaan (Studi pada UKM di Kota Bandung) 

  Sari, Puteri Andika; Sari, Wiendy Puspita (STIE Ekuitas, 12/18/2018)

  Small and Medium Entreprises (SME) are growing in Indonesia and give a lot of contribution to Product Domestic Bruto of Indonesia. Many parties have interest to do research about SME and its development. The purpose of ...

• Pengembangan Model Place Branding Dengan Menggunakan Analisis AHP Untuk Program 1000 Kampung di Kabupaten Bandung 

  Satya, Mutia Tri; Yudistria, Yuyus (STIE Ekuitas, 12/18/2018)

  The establishment of place branding will be applied in Bandung Regency. At present what is being done by the local government is implementing a program of 1000 villages in Bandung Regency. Where there are 6 types of village ...

• Kajian Expertiential Marketing Terhadap Loyalitas Wisatawan pada Destinasi Wisata Alam dan Budaya di Kabupaten Karawang Jawa Barat 

  Prasetyo, Mohamad Hadi (STIE Ekuitas, 12/18/2018)

  Indonesian has been recognized a variety of natural and cultural wealth in terms of geographical, demographic, and various different characteristics. Therefore, the potentials are used as the foundation to develop the ...

• Analisis Survei Komunikasi Pemasaran, Tingkat Kepentingan dan Kepuasan Mahasiswa STIE Ekuitas 

  Sudirman, Ivan Diryana; Kurniawan, Gatot Iwan (STIE Ekuitas, 12/18/2018)

  Increasingly intense competition causes a marketing analysis that considers various aspects of marketing to be carried out to improve the competitiveness of a private university. Three marketing surveys from different ...

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