Browsing Volume 7, No.2, November 2018 by Subject "Purchase Intention"

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Pengaruh Beauty Blogger Endorsement terhadap Minat Beli Produk Kosmetik Lipstick (Studi pada Beauty Blogger Lizzie Parra)

Oscar, Nabila Ikhlasya; Setyorini, Retno (STIE Ekuitas, 12/18/2018)

This study aims to determine how respondents response regarding the celebrity endorsements and the buying interest, as well as to see how significant the influence of celebrity endorsements on buying interest cosmetic ...