Browsing Volume 7, No.2, November 2018 by Subject "Purchasing Decision Process"

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Analisis Proses Keputusan Pembelian Konsumen Bisnis CV. Pelangi Nusantara Purwakarta

Wulandari, Tresna (STIE Ekuitas, 12/18/2018)

The sales product result of CV Pelangi Nusantara’s from 2012 until 2017 was fluctuated, even in 2016 tended to decrease.This problem was allegedly caused by competition and Customer Relationship Management (CRM). CV Pelangi ...