Volume 6, No.1, Mei 2017
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Analisis Group Reference dalam Atribut Produk pada Keputusan Pembelian
(STIE Ekuitas, 5/27/2017)Currently the complexity of the needs and desires of consumers causes producers must innovate in implementing marketing strategies. Influence the purchasing decision of a community also has the potential for someone ... -
Pengaruh Dimensi Inovasi Terhadap Kinerja Pemasaran Dan Keuangan Pada Industri Kecil Pakaian Rajutan Binong Jati Jawa Barat
(STIE Ekuitas, 5/27/2017)Fashion industry is an industry that changes constantly and styles are relatively new and in the extreme can be short-lived, therefore it offers innovative products to consumers must be regulated effectively. This study ... -
Pengaruh Electronic Word of Mouth terhadap Proses Keputusan Pembelian Happy Go Lucky Bandung
(STIE Ekuitas, 5/27/2017)Currently the electronic word of mouth became one of the campaigns that are often used by companies to promote their businesses. In the era of globalization media campaign is very easy to find due to the increase of Internet ... -
Komparasi Kinerja Keuangan Sebelum dan Sesudah Merger dengan Rasio Keuangan dan Metode Economic Value Added pada PT. Bank OCBC NISP, Tbk.
(STIE Ekuitas, 5/27/2017)Bank OCBC NISP officially merged with Bank OCBC Indonesia in 2011 as a form of adherence to the rules of single presence policy of Bank Indonesia in 2006, and with expectation to create synergies between the two banks. ... -
Pengaruh Workplace Flexibility terhadap Turnover Intentions Karyawan Hotel Grand Asia dengan Work-Family Conflict sebagai Variabel Mediasi
(STIE Ekuitas, 5/27/2017)The hospitality industry is synonymous with long work days, long working hours, low job security, and working in shifting hours that are uncommon. This condition can lead to turnover intentions. One of the causes of employee ... -
Analisis Pengaruh Penerapan E-Commerce dan Kualitas Pelayanan Terhadap Kepuasan Konsumen
(STIE Ekuitas, 5/27/2017)The opportunity of online market to grow is still huge considering that internet users especially online market users in Indonesia increase about 24 percents of internet users in Indonesia. This study aimed to acknowledge ...
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