| dc.description.abstract | The opportunity of online market to grow is still huge considering that internet users especially
online market users in Indonesia increase about 24 percents of internet users in Indonesia. This
study aimed to acknowledge the application of e-commerce , service quality , and consumers'
satisfaction who use mataharimall.com application in which it used to be a traditional mall that
transformed into a mall in an internet application. In this study, it used a double linear
regression method . Based on F calculate or Simultaneous test, the score of F calculate 18,254
with the significant of probability showed that the score 0,000, it meant that the score of
significant of probability < 0,05. However, the score from F table of df1=2 and df2=93in α =
0,05 was 3,09, in which, it meant that F calculate > F table (18,254 > 3,09). So, it showed that
H0 was rejected and H1 was accepted. It can be concluded that variable X1 and X2
simultaneously influenced Y variable. Therefore, the strategy of e-commerce application and
quality service in mataharimall.com influenced the consumers' satisfaction simultaneously. | en_US |
