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Now showing items 11-12 of 12
Analisis Group Reference dalam Atribut Produk pada Keputusan Pembelian
(STIE Ekuitas, 5/27/2017)
Currently the complexity of the needs and desires of consumers causes producers must
innovate in implementing marketing strategies. Influence the purchasing decision of a
community also has the potential for someone ...
Pengaruh Electronic Word of Mouth terhadap Proses Keputusan Pembelian Happy Go Lucky Bandung
(STIE Ekuitas, 5/27/2017)
Currently the electronic word of mouth became one of the campaigns that are often used by
companies to promote their businesses. In the era of globalization media campaign is very easy
to find due to the increase of Internet ...