View Item 
  •   STIE Ekuitas Home
  • Journal
  • Banking and Management Review
  • Volume 7, No.1, Mei 2018
  • View Item
  •   STIE Ekuitas Home
  • Journal
  • Banking and Management Review
  • Volume 7, No.1, Mei 2018
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Kajian Expertiential Marketing Terhadap Loyalitas Wisatawan pada Destinasi Wisata Alam dan Budaya di Kabupaten Karawang Jawa Barat

Thumbnail
View/Open
fulltext (1.014Mb)
Date
12/18/2018
Author
Prasetyo, Mohamad Hadi
Metadata
Show full item record
Abstract
Indonesian has been recognized a variety of natural and cultural wealth in terms of geographical, demographic, and various different characteristics. Therefore, the potentials are used as the foundation to develop the tourism in the area. One of the province in Indonesia is West Java province that has a diversity of attractions and growing tourist arrivals annually both domestic and foreign tourists. However, there is low interest of visitors visiting tourism destinations in Karawang is mainly because the visitors are less or don't even get something new on their vacation. Most public perceptions generally implied that Karawang is an industrial city despite there are various tourist destinations in the region. Whereas, tourists who will visit Karawang will definitely have to get an interesting impression that has not been experienced before. It means, in their vacation activities, tourists get something different they feel, think about, and the activities involved in it. That experience is intended to determine whether tourists will choose Karawang as one of the tourist destinations or not, where all of them are influenced by their satisfaction. Loyalty that is formed in tourists is representative of the satisfaction they feel. The study of experiences perceived by tourists aims to provide satisfaction and lead to positive things, indicated as tourist loyalty. Further, it will produce a model that is expected to represent a policy that has a positive effect. The research method in this research is descriptive verification, data collection tools using questionnaires with the tourists who have visited natural and cultural attractions in Karawang as the research participants. Some indicators related to the variables in question will be represented in several questions in the questionnaire.
URI
http://repository.ekuitas.ac.id/handle/123456789/475
Collections
  • Volume 7, No.1, Mei 2018

Copyright ©  Library of STIE Ekuitas
Jl. P.H.H Mustofa No.31 Bandung 40124 West Java Indonesia
Contact Us | Send Feedback
All rights reserved 2015 - @ TripleAlpha With DuraSpace
 

 

Browse

All of STIE EkuitasCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

My Account

LoginRegister

Application

playstore


Copyright ©  Library of STIE Ekuitas
Jl. P.H.H Mustofa No.31 Bandung 40124 West Java Indonesia
Contact Us | Send Feedback
All rights reserved 2015 - @ TripleAlpha With DuraSpace