Kajian Expertiential Marketing Terhadap Loyalitas Wisatawan pada Destinasi Wisata Alam dan Budaya di Kabupaten Karawang Jawa Barat
Prasetyo, Mohamad Hadi
MetadataShow full item record
Indonesian has been recognized a variety of natural and cultural wealth in terms of geographical, demographic, and various different characteristics. Therefore, the potentials are used as the foundation to develop the tourism in the area. One of the province in Indonesia is West Java province that has a diversity of attractions and growing tourist arrivals annually both domestic and foreign tourists. However, there is low interest of visitors visiting tourism destinations in Karawang is mainly because the visitors are less or don't even get something new on their vacation. Most public perceptions generally implied that Karawang is an industrial city despite there are various tourist destinations in the region. Whereas, tourists who will visit Karawang will definitely have to get an interesting impression that has not been experienced before. It means, in their vacation activities, tourists get something different they feel, think about, and the activities involved in it. That experience is intended to determine whether tourists will choose Karawang as one of the tourist destinations or not, where all of them are influenced by their satisfaction. Loyalty that is formed in tourists is representative of the satisfaction they feel. The study of experiences perceived by tourists aims to provide satisfaction and lead to positive things, indicated as tourist loyalty. Further, it will produce a model that is expected to represent a policy that has a positive effect. The research method in this research is descriptive verification, data collection tools using questionnaires with the tourists who have visited natural and cultural attractions in Karawang as the research participants. Some indicators related to the variables in question will be represented in several questions in the questionnaire.