Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada PT. JNE Perwakilan Kawaluyaan Tahun 2014
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Date
12/14/2015Author
Tambunan, Putri Rahmayanti
Suryawardani, Bethani
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Development of courier, freight and logistics in Indonesia is growing rapidly. That is because the
needs of customers in terms of get higher shipments, one of the contributing factor is the increasing
number of online business in Indonesia. Customer satisfaction is one of the factors which is determining
the success of an enterprise service delivery/ courier. Currently the courier and logistics businesses
increasingly vying to offer courier services with various advantages possessed by the company.
The purpose of this study was to determine the effect of service quality (reliability, responsiveness,
assurance, empathy and tangibles) simultaneously and partially on the level of customer satisfaction, a
case study in JNE Kawaluyaan. Research method used in this study is descriptive and verification
methods. Data were collected by questionnaire and analyzed by multiple linear regressions.
The result of this study can be concluded that service quality and customer satisfaction has been
included in the high category because it is in the range of 62.50% - 81.25% on the continuum line.
Quality of services provided JNE Kawaluyaan has the simultaneous effect on customer satisfaction by
56.4%. Otherwise partially, thereare only three dimensions of service quality that significantly affect
customer satisfaction, there are dimensions of responsiveness, tangibles and reliability.