| dc.description.abstract | This study aims to determine how respondents response regarding the celebrity endorsements and the buying interest, as well as to see how significant the influence of celebrity endorsements on buying interest cosmetic products simultaneously and partially. This study used the method of descriptive analysis with quantitative approach causal. The number of respondents used in this study were 100 respondents. Research results obtained showed that the responses of the respondents regarding the endorsement celebrityt in both categories is 72,7% while the responses of respondents regarding the buying interest in both categories amounting to 72,9%. Simultaneously, the influence of celebrity endorsements on buying interest lipstict cosmetic products by Lizzie Parra with variable visibility, credibility, attraction and power influence significantly to the buying interest of 67,7%, while 32,3% are influenced by other factors not observed in this research. Partially, celebrity endorsements of four variables, including visibility, credibility, attraction and power variables credibility, attraction and power that significantly influence the buying interest, while visibility is not significantly influence the buying interest | en_US |
