Show simple item record

dc.contributor.authorWulandari, Tresna
dc.date.accessioned2018-12-18T04:13:17Z
dc.date.accessioned2020-03-01T19:04:18Z
dc.date.available2018-12-18T04:13:17Z
dc.date.available2020-03-01T19:04:18Z
dc.date.issued12/18/2018
dc.identifier.issn2252- 8520
dc.identifier.urihttp://repository.ekuitas.ac.id/handle/123456789/484
dc.descriptionTresna Wulandari (tresna.wulandari@gmail.com) - Program Studi Administrasi Bisnis, Politeknik Perdana Mandiri Purwakarta ; Banking and Management Review; Volume 7, No.2, November 2018 ; ISSN : 2252- 8520en_US
dc.description.abstractThe sales product result of CV Pelangi Nusantara’s from 2012 until 2017 was fluctuated, even in 2016 tended to decrease.This problem was allegedly caused by competition and Customer Relationship Management (CRM). CV Pelangi Nusantara has 30 business customers. They are within Business to Business (B2B) relationship. This type of the relationship has several differences than Business to Consumer (B2C) one. The price and all variables that influenced all business consumer purchasing decision in previous study were belong to marketing mix and CRM.The objective of the study is finding out the other subvariables of marketing mix and CRM, which are expected to improve business consumer purchasing decision. This study applied quantitative, survey, descriptive, and verificative. The sample of population were all 35 business customers of Pelangi Nusantara. The hypothesis of this study was tested by multiple correlation and regression. The marketing mix partially has no significant impact on the purchasing decision process. CRM partially has significant impact on purchasing decision process. Marketing mix and CRM simultaneously have significant impact on purchasing decision process.en_US
dc.language.isootheren_US
dc.publisherSTIE Ekuitasen_US
dc.relation.ispartofseriesJR;00123
dc.subjectMarketing Mixen_US
dc.subjectCustomer Relationship Management (CRM)en_US
dc.subjectPurchasing Decision Processen_US
dc.titleAnalisis Proses Keputusan Pembelian Konsumen Bisnis CV. Pelangi Nusantara Purwakartaen_US
dc.typeArticleen_US


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record