Journal: Recent submissions
Now showing items 101-110 of 148
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Analisis Group Reference dalam Atribut Produk pada Keputusan Pembelian
(STIE Ekuitas, 5/27/2017)Currently the complexity of the needs and desires of consumers causes producers must innovate in implementing marketing strategies. Influence the purchasing decision of a community also has the potential for someone ... -
Pengaruh Dimensi Inovasi Terhadap Kinerja Pemasaran Dan Keuangan Pada Industri Kecil Pakaian Rajutan Binong Jati Jawa Barat
(STIE Ekuitas, 5/27/2017)Fashion industry is an industry that changes constantly and styles are relatively new and in the extreme can be short-lived, therefore it offers innovative products to consumers must be regulated effectively. This study ... -
Pengaruh Electronic Word of Mouth terhadap Proses Keputusan Pembelian Happy Go Lucky Bandung
(STIE Ekuitas, 5/27/2017)Currently the electronic word of mouth became one of the campaigns that are often used by companies to promote their businesses. In the era of globalization media campaign is very easy to find due to the increase of Internet ... -
Komparasi Kinerja Keuangan Sebelum dan Sesudah Merger dengan Rasio Keuangan dan Metode Economic Value Added pada PT. Bank OCBC NISP, Tbk.
(STIE Ekuitas, 5/27/2017)Bank OCBC NISP officially merged with Bank OCBC Indonesia in 2011 as a form of adherence to the rules of single presence policy of Bank Indonesia in 2006, and with expectation to create synergies between the two banks. ... -
Pengaruh Workplace Flexibility terhadap Turnover Intentions Karyawan Hotel Grand Asia dengan Work-Family Conflict sebagai Variabel Mediasi
(STIE Ekuitas, 5/27/2017)The hospitality industry is synonymous with long work days, long working hours, low job security, and working in shifting hours that are uncommon. This condition can lead to turnover intentions. One of the causes of employee ... -
Analisis Pengaruh Penerapan E-Commerce dan Kualitas Pelayanan Terhadap Kepuasan Konsumen
(STIE Ekuitas, 5/27/2017)The opportunity of online market to grow is still huge considering that internet users especially online market users in Indonesia increase about 24 percents of internet users in Indonesia. This study aimed to acknowledge ... -
Kinerja Bauran Pemasaran Dalam Peningkatan Citra Serta Implikasinya Terhadap Keputusan Mengunjungi Museum Di Kota Bandung
(STIE Ekuitas, 5/13/2017)Museum is one of destination in Bandung. The number of tourist visiting Bandung is increasing every year, however is not a case for museum. This research aims at revealing the performance of marketing mix influence brand ... -
Pengembangan Model Penilaian Dan Pengelolaan Risiko Pada Usaha Sayur Kreatif Di Bandung Barat
(STIE Dharma Negara, 1/14/2017)Penelitian ini terkait dengan analisis sumber risiko dan identifikasi risiko yang mungkin terjadi pada usaha pertanian, seperti risiko cuaca dan risiko perubahan pendapatan. Dilakukan beberapa tahap pengukuran risiko ... -
Kinerja Bauran Pemasaran Jasa Transportasi Roda Dua Dalam Meningkatkan Keunggulan Bersaing Serta Pengaruhnya Pada Loyalitas Pelanggan
(STIE Dharma Negara, 1/14/2017)Tujuan yang ingin dicapai dalam penelitian ini adalah untuk memperoleh hasil kajian mengenai kinerja bauran pemasaran jasa, keunggulan bersaing dan loyalitas pelanggan Go-jek dan Ojek pangkalan dan melakukan pengujian model ... -
Pengaruh Budaya Organisasi Terhadap Kualitas Sistem Informasi Akuntansi
(STIE Dharma Negara, 1/14/2017)Banyak implementasi sistem informasi berbenturan dengan budaya organisasi (Claver et al., 2001), sekitar 80%-90% dari proyek sistem informasi gagal memenuhi keinginan pengguna (Cabrera et al., 2001). Di sisi lain, teknologi ...
