Volume 5, No.2, November 2016
Permanent URI for this collectionhttps://repository.ekuitas.ac.id/handle/123456789/189
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Item type: Item , Fear of Success (FOS) dan Pengembangan Karir pada Wanita Bekerja (Studi pada Karyawati PT. Telkom, Tbk., Bandung)(STIE Ekuitas, 12/27/2016) Sari, Wiendy PuspitaFear of success is a new issue in human resource management which mostly happen to women. Because it is closely related to gender, many people are interested to learn. The purpose of this research is to analyze FOS and career development, and the impact of FOS on career development in working women at PT.TELKOM INDONESIA,Tbk in Bandung. This method used in this reasearch is survey method that asking 79 respondents who are women, to become an object and answer a questioner. The result shows that working women at PT.TELKOM INDONESIA,Tbk in Bandung has low fear of success. It is based on the indicator of it’s three dimentions, which are loss of feminity, loss of social self-esteem, and social rejection. The results shows that working women at PT.TELKOM INDONESIA,Tbk in Bandung has high career development. It is based on indicators of it’s two dimentions, which are career planning and career management. The result shows that impact of FOS on career development in working women at PT.TELKOM INDONESIA,Tbk in Bandung is 8,9%.Item type: Item , Analisis Pelaksanaan Rekrutmen & Seleksi Karyawan di Grand Royal Panghegar Hotel & Convention(STIE Ekuitas, 12/27/2016) Latuconsina, TiandraHuman existence as a major factor in a services production process. This can be seen in the sector business hospitality and tourism industry (HTI). The human factor as the major spearhead in the process of giving a service or the experience being vital thing, because through their, company as service providers dependent with operating. To describe & analyze the recruitment & selection process of workers in Grand Royal Panghegar Hotel & Convention, and provides the human resource management recommendations/policies to that activities. In this research, the technique data analysis is descriptive analysis, where in this research the writer studies the problems in society, and procedures that applies in the community as well as certain situations, including about the relationship, activities, attitudes, views and processes ongoing and the influence of a phenomenon (Nazir, 2009: 54). In procedural, the recruitment & selection process managed well systematic. Applyhotel.com who believed by company can draw a group of candidates by fill in the blanks position that occurs in company, for a while will not be said to be effective. For further understanding, an attempt to be explored psychological aspects (tests), should be done by personnel who had qualified for the higher degree (master degree).Item type: Item , Analisis Pengaruh Kurs, Jenis Industri, dan Basic Earning Power (BEP) Terhadap Terjadinya Fenomena Underpricing Pada Bursa Efek Indonesia Periode 2008 – 2014(STIE Ekuitas, 12/27/2016) Sumani; Laurentia, Audeaare financing alternatives, one of which is to conduct an IPO or Initial Public Offering (IPO). When a company do IPO, underpricing occurs often indicated by a positive initial return. This research aims to analyze the influence of the exchange rate, industrial type and Basic Earning Power (BEP) against underpricing phenomenon in the IPO company. Population of this research areall companies which Go Public (Initial Public Offering) and listed in Indonesian Stock Exchange (IDX) in 2008-2014. Based on the criteria of sample, obtained 121 companies as samples which are underpriced.In analyze data, this research usedmultiple linier regression in SPSS. The result of this research is partially the industrial type and basic earning power have significant effect against underpricing phenomenon, but simultaneously exchange rate, industrial type and basic earning power have significant effect to underpricing phenomenon.Item type: Item , Pengaruh Bauran Promosi Terhadap Keputusan Pembelian Kopi Anjis Cabang Telaga Bodas Bandung(STIE Ekuitas, 12/27/2016) Handika, Ria Nindi; Yusiana, Rennytassing industry and the proliferation of coffee shop in Indonesia. One of the cities in Indonesia with the most rapid development of the coffee shop is the city of Bandung. Coffee shop Coffee Anjis studied were Telaga Bodas branches are introducing their products to the wider community by implementing promotional mix such as advertising, sales promotion, public relations, personal selling, word of mouth and direct marketing. This study aims to determine the influence of promotion mix on purchase decisions in Coffee Anjis Telaga Bodas branch in the city of Bandung. This research uses descriptive and quantitative research methods with simple regression analysis on 100 respondents. The results showed that the promotion mix significantly influence the purchasing decisions of 0.385 or promotional mix influence purchasing decisions by 38.5% the remaining 61.5% is influenced by other factors.Item type: Item , Analisis Kualitas Layanan e-Commerce dan Dampaknya pada Loyalitas Pelanggan(STIE Ekuitas, 12/27/2016) Vidyastuti, Heppy AgustianaThe development of information technology is so rapid, including the Internet which have a major impact for all aspects, including the development of business and marketing, it can be seen from the number of Internet users reached 82 million in fiscal year2013. Population of West Java so high and increasing economic growth has an impact also on the increasing volume of e-commerce business in west Java, this is condition reflected the great potential marketl. The objective of this study: Analysis quality of service e-commerce based on consumer perception and to analyses the influence of e-commerce services quality to customer loyalty either partially and simultaneously.The source of data consists of primary and secondary data, with the total 417 data sample. The type of this research is descriptive and verificative to explain the objective research. The results this research show services quality ecommerce have positive perception.Item type: Item , Konflik Kerja Keluarga pada Pengemudi Travel Antar Kota PT. XYZ, Bandung(STIE Ekuitas, 12/27/2016) Pangarso, Astadi; Prasetio, Arief PratonoThere is unique relations beween family and work environment. In a rapidly changing environment in which the need for the competition is higher and followed by increasing work demand, everybody who find themselves as the employee will experience work-family conflict. There are many factors which resulting the work-family conflict, ranging from the individual and the organizational background. This research used the descriptive analysis to find the level of work-family conflict faced by the driver of the PT. XYZ, a shuttle services company in Bandung. We derived 100 samples from 1250 populations. The result showed that the level of the work-family conflict for the driver is relatively low.