Kinerja Bauran Pemasaran Dalam Peningkatan Citra Serta Implikasinya Terhadap Keputusan Mengunjungi Museum Di Kota Bandung

Abstract

Museum is one of destination in Bandung. The number of tourist visiting Bandung is increasing every year, however is not a case for museum. This research aims at revealing the performance of marketing mix influence brand image and its implication toward decesion making to visit museum in Bandung. The research method employed is survey explanatory method for this method elaborate causative relationship among variable through hypothesis testing. Sample are drawn by incidental sampling method. The survey is conducted by proposing questioner as data collection technique to 100 respondents. the brand image can be increased if the implementation of marketing mix optimally. The result of this research say that brand image can be improved through the implementation of optimum marketing mis so that if the brand image has been bulid, local people or tourits can decide to choose museum as one of their destinations.