Pengembangan Model Place Branding Dengan Menggunakan Analisis AHP Untuk Program 1000 Kampung di Kabupaten Bandung
| dc.contributor.author | Satya, Mutia Tri | |
| dc.contributor.author | Yudistria, Yuyus | |
| dc.date.accessioned | 2018-12-18T02:30:28Z | |
| dc.date.accessioned | 2020-03-01T18:47:35Z | |
| dc.date.available | 2018-12-18T02:30:28Z | |
| dc.date.available | 2020-03-01T18:47:35Z | |
| dc.date.issued | 12/18/2018 | |
| dc.description | Mutia Tri Satya - Program Studi S1 Manajemen (mutia.satya@gmail.com) ; Yuyus Yudistria - Program Studi D3 Akuntansi (y.yudistria@yahoo.com) - Sekolah Tinggi Ilmu Ekonomi (STIE) Ekuitas ; Banking and Management Review; Volume 7, No.1, Mei 2018 ; ISSN : 2252- 8520 | en_US |
| dc.description.abstract | The establishment of place branding will be applied in Bandung Regency. At present what is being done by the local government is implementing a program of 1000 villages in Bandung Regency. Where there are 6 types of village concepts scattered in all regions including: Argo Village, Culinary Village, Cultural Arts Village, Home Industry Village, Panorama Village and Educational Service Village. This village theme will be a strengthening of the Bandung Regency icon. From the model that has been made, the effect will be seen on the decisions of tourists who come. Where the end result is the formation of ICONS in Bandung regency. This icon is important to further strengthen place branding. The community will be more awakened to the regency of Bandung just by looking at the ICONS used. Thus more tourists will arrive. | en_US |
| dc.identifier.issn | 2252- 8520 | |
| dc.identifier.kodeprodi | KODEPRODI62201#Akuntansi S1 | |
| dc.identifier.nidn | NIDN0423118101 | |
| dc.identifier.nim | NIMC10150250 | |
| dc.identifier.uri | http://repository.ekuitas.ac.id/handle/123456789/476 | |
| dc.language.iso | other | en_US |
| dc.publisher | STIE Ekuitas | en_US |
| dc.relation.ispartofseries | JR;00116 | |
| dc.subject | Place Branding | en_US |
| dc.subject | Village Concept | en_US |
| dc.subject | Awareness | en_US |
| dc.title | Pengembangan Model Place Branding Dengan Menggunakan Analisis AHP Untuk Program 1000 Kampung di Kabupaten Bandung | en_US |
| dc.type | Article | en_US |