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Analisis Proses Keputusan Pembelian Konsumen Bisnis CV. Pelangi Nusantara Purwakarta

Wulandari, Tresna (STIE Ekuitas, 12/18/2018)

The sales product result of CV Pelangi Nusantara’s from 2012 until 2017 was fluctuated, even in 2016 tended to decrease.This problem was allegedly caused by competition and Customer Relationship Management (CRM). CV Pelangi ...

Pengaruh Bauran Pemasaran Jasa dan Kualitas Layanan terhadap Kepuasan Pelanggan Jaminan Kesehatan Nasional di Klinik Kota Tasikmalaya

Suhartini, Titin (STIE Ekuitas, 12/18/2018)

The purpose of this study was to determine the effect of marketing mix and service quality on JKN (national health insurance) customer satisfaction at Tasikmalaya City Clinic, this study used descriptive and verification ...