| dc.contributor.author | Handika, Ria Nindi | |
| dc.contributor.author | Yusiana, Rennyta | |
| dc.date.accessioned | 2016-12-27T09:16:59Z | |
| dc.date.available | 2016-12-27T09:16:59Z | |
| dc.date.issued | 12/27/2016 | |
| dc.identifier.issn | 2252- 8520 | |
| dc.identifier.uri | http://repository.ekuitas.ac.id/handle/123456789/193 | |
| dc.description | Ria Nindi Handika - rianindih@gmail.com ; Rennyta Yusiana - rianindih@gmail.com ; rennyta@tass.telkomuniversity.ac.id - Manajemen Pemasaran, Fakultas Ilmu Terapan, Telkom University | en_US |
| dc.description.abstract | ssing industry and the proliferation of coffee shop in Indonesia. One of the cities in
Indonesia with the most rapid development of the coffee shop is the city of Bandung. Coffee
shop Coffee Anjis studied were Telaga Bodas branches are introducing their products to the
wider community by implementing promotional mix such as advertising, sales promotion, public
relations, personal selling, word of mouth and direct marketing.
This study aims to determine the influence of promotion mix on purchase decisions in
Coffee Anjis Telaga Bodas branch in the city of Bandung. This research uses descriptive and
quantitative research methods with simple regression analysis on 100 respondents.
The results showed that the promotion mix significantly influence the purchasing
decisions of 0.385 or promotional mix influence purchasing decisions by 38.5% the remaining
61.5% is influenced by other factors. | en_US |
| dc.language.iso | other | en_US |
| dc.publisher | STIE Ekuitas | en_US |
| dc.relation.ispartofseries | JR;00024 | |
| dc.subject | Promotion Mix | en_US |
| dc.subject | Purchasing Decision | en_US |
| dc.title | Pengaruh Bauran Promosi Terhadap Keputusan Pembelian Kopi Anjis Cabang Telaga Bodas Bandung | en_US |
| dc.type | Article | en_US |
