Volume 7, No.2, November 2018

Permanent URI for this collectionhttps://repository.ekuitas.ac.id/handle/123456789/1075

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    Analisis Proses Keputusan Pembelian Konsumen Bisnis CV. Pelangi Nusantara Purwakarta
    (STIE Ekuitas, 12/18/2018) Wulandari, Tresna
    The sales product result of CV Pelangi Nusantara’s from 2012 until 2017 was fluctuated, even in 2016 tended to decrease.This problem was allegedly caused by competition and Customer Relationship Management (CRM). CV Pelangi Nusantara has 30 business customers. They are within Business to Business (B2B) relationship. This type of the relationship has several differences than Business to Consumer (B2C) one. The price and all variables that influenced all business consumer purchasing decision in previous study were belong to marketing mix and CRM.The objective of the study is finding out the other subvariables of marketing mix and CRM, which are expected to improve business consumer purchasing decision. This study applied quantitative, survey, descriptive, and verificative. The sample of population were all 35 business customers of Pelangi Nusantara. The hypothesis of this study was tested by multiple correlation and regression. The marketing mix partially has no significant impact on the purchasing decision process. CRM partially has significant impact on purchasing decision process. Marketing mix and CRM simultaneously have significant impact on purchasing decision process.
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    Pengaruh Bauran Pemasaran Jasa dan Kualitas Layanan terhadap Kepuasan Pelanggan Jaminan Kesehatan Nasional di Klinik Kota Tasikmalaya
    (STIE Ekuitas, 12/18/2018) Suhartini, Titin
    The purpose of this study was to determine the effect of marketing mix and service quality on JKN (national health insurance) customer satisfaction at Tasikmalaya City Clinic, this study used descriptive and verification methods, data analysis used descriptive analysis and multiple regression. The results revealed that 1) the marketing mix had an effect on JKN customer satisfaction with a value of 0,589; 2) the quality of service had an effect on JKN customer satisfaction with a value of 0,669; and 3) the marketing mix and service quality had a joint effect on JKN customer satisfaction with a value of 0,684
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    Pengaruh Beauty Blogger Endorsement terhadap Minat Beli Produk Kosmetik Lipstick (Studi pada Beauty Blogger Lizzie Parra)
    (STIE Ekuitas, 12/18/2018) Oscar, Nabila Ikhlasya; Setyorini, Retno
    This study aims to determine how respondents response regarding the celebrity endorsements and the buying interest, as well as to see how significant the influence of celebrity endorsements on buying interest cosmetic products simultaneously and partially. This study used the method of descriptive analysis with quantitative approach causal. The number of respondents used in this study were 100 respondents. Research results obtained showed that the responses of the respondents regarding the endorsement celebrityt in both categories is 72,7% while the responses of respondents regarding the buying interest in both categories amounting to 72,9%. Simultaneously, the influence of celebrity endorsements on buying interest lipstict cosmetic products by Lizzie Parra with variable visibility, credibility, attraction and power influence significantly to the buying interest of 67,7%, while 32,3% are influenced by other factors not observed in this research. Partially, celebrity endorsements of four variables, including visibility, credibility, attraction and power variables credibility, attraction and power that significantly influence the buying interest, while visibility is not significantly influence the buying interest
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    Pengaruh Variabel Mikroekonomi dan Makroekonomi terhadap Harga Saham PT. Mayora Indah, Tbk.
    (STIE Ekuitas, 12/18/2018) Permatasari, Intan; Yuneline, Mirza Hedismarlina
    This study aims to analyze the development of microeconomics variables such as Debt to Equity Ratio (DER) and earning per share (EPS); macroeconomics variables such as interest rate and exchange rate; and the stock price of PT. Mayora Indah, Tbk and examine the influence both microeconomics and macroeconomics variables to the stock price. The method used are descriptive and verifikatif methods. The data used are secondary data from PT. Mayora Indah, Tbk’s annual reports with period of 2011-2016. The design of hypothesis testing using multiple linear regression analysis, t-test analysis and f-test analysis. The results of this study indicate that partially DER, interest rate, and exchange rate have no effect to the stock price. But EPS has significant effect to the stock price. The simultaneously results of Debt to Equity Ratio (DER), Earning Per Share (EPS), interest rate, and exchange rate (USD/IDR) have a significant effect to the stock prices. The magnitude of correlation coefficient is 75,2% which means it has a strong relationship, as well as the coefficient of determination of 56,5%, which means 43,5% influenced by other factors not examined.
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    Kinerja Sumber Daya Manusia di PT. Bio Farma (Persero)
    (STIE Ekuitas, 12/18/2018) Garibaldi, Ganjar; Destika, Uky
    This research studied a problem related to the Performance of Human Resources at PT. Bio Farma (Persero). The objectives of this study are (1) To determine the effect of work discipline on Human Resource Performance, (2) To determine the effect of work life balance on Human Resource Performance, (3) To find out work discipline and work life balance and influence Human Resource Performance. The object of this research is all employees at PT. Bio Farma (Persero) and sampling techniques by applying the Slovin formula. This study uses a questionnaire as a data collection tool. Tests are used to test research instruments in the form of validity and reliability tests. Data analysis using multiple linear regression analysis, correlation coefficient, and coefficient of determination.
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    Pengaruh Kualitas Pelayanan dan Citra Merek Terhadap Loyalitas Pelanggan (Studi Kasus Pada CV Healthy Sweet Nukita Food Bandung)
    (STIE Ekuitas, 12/18/2018) Annaiszara, Balqis; Listianti, Yulia; Hamali, Arif Yusuf
    This research was conducted at CV Healthy Sweet Nukita Food Bandung, aimed to know the effect of service quality and brand image to customer loyalty, and also to analyze the effect of service quality and brand image to customer loyalty at CV Healthy Sweet Nukita Food Bandung. Respondents of this research are 60 selected using proportionate stratified random sampling technique. The method used is descriptive and associative, which tests the correlation of independent and dependent variables using path analysis, and also done to determine the accuracy of measurement using the validity and reliability test. The result of partial test showed that service quality and brand image partially affect customer loyalty. The result of path analysis for simultaneous test showed that service quality and brand image have a significant effect to customer loyalty at CV Healthy Sweet Nukita Food Bandung simultaneously. Based on the interpretation of path equation, the result showed that the hypothesis is proved: there is an influence of service quality and brand image to customer loyalty at CV Healthy Sweet Nukita Food Bandung, either partially or simultaneously.