Pengaruh Bauran Pemasaran Jasa dan Kualitas Layanan terhadap Kepuasan Pelanggan Jaminan Kesehatan Nasional di Klinik Kota Tasikmalaya

Abstract

The purpose of this study was to determine the effect of marketing mix and service quality on JKN (national health insurance) customer satisfaction at Tasikmalaya City Clinic, this study used descriptive and verification methods, data analysis used descriptive analysis and multiple regression. The results revealed that 1) the marketing mix had an effect on JKN customer satisfaction with a value of 0,589; 2) the quality of service had an effect on JKN customer satisfaction with a value of 0,669; and 3) the marketing mix and service quality had a joint effect on JKN customer satisfaction with a value of 0,684