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Pengaruh Kinerja Bauran Pemasaran Jasa dan Manajemen Kerelasian Pelanggan terhadap Keunggulan Bersaing serta Dampaknya pada Loyalitas Pelanggan (Survey pada Pelanggan Seluler di Jawa Barat)
(Unpad Press, 2/28/2018)
The development of telecommunications and information technology is growing very rapidly, which can provide various types of telecommunications services desired by customers. The existing condition, the cellular mobile ...
Analisis Perbandingan mengenai e-Commerce berdasarkan persepsi Online User dan Online Shopper (Survey pada pelanggan e-Commerce di Jawa Barat)
(Social Science & Business Research Network, 2/28/2018)
Perkembangan teknologi informasi yang begitu pesat termasuk internet membawa dampak yang besar bagi segala aspek, tidak terkecuali perkembangan dunia bisnis dan pemasaran. Hal ini tidak aneh mengingat jumlah pengguna ...
Pengaruh Kualitas Pelayanan dan Citra Merek Terhadap Loyalitas Pelanggan (Studi Kasus Pada CV Healthy Sweet Nukita Food Bandung)
(STIE Ekuitas, 12/18/2018)
This research was conducted at CV Healthy Sweet Nukita Food Bandung, aimed to know the effect of service quality and brand image to customer loyalty, and also to analyze the effect of service quality and brand image to ...
Analisis Perbandingan Financial Distress pada PT. Bank Pembangunan Daerah Jawa Barat & Banten, TBK (Bank BJB) dan PT. Bank Pembangunan Daerah Jawa Timur, Tbk. (Bank Jatim) menggunakan Model Altman Z-Score dan Grover G-Score
(STIE Ekuitas, 12/18/2018)
The Bank is a form of financial institution that is a milestone in the Indonesian economy. Regional Development Bank (BPD) as one of the public banks whose share ownership is owned by the Provincial Government in various ...
Kinerja Sumber Daya Manusia di PT. Bio Farma (Persero)
(STIE Ekuitas, 12/18/2018)
This research studied a problem related to the Performance of Human Resources at PT. Bio Farma (Persero). The objectives of this study are (1) To determine the effect of work discipline on Human Resource Performance, (2) ...
Kajian Expertiential Marketing Terhadap Loyalitas Wisatawan pada Destinasi Wisata Alam dan Budaya di Kabupaten Karawang Jawa Barat
(STIE Ekuitas, 12/18/2018)
Indonesian has been recognized a variety of natural and cultural wealth in terms of geographical, demographic, and various different characteristics. Therefore, the potentials are used as the foundation to develop the ...
Pengaruh Variabel Mikroekonomi dan Makroekonomi terhadap Harga Saham PT. Mayora Indah, Tbk.
(STIE Ekuitas, 12/18/2018)
This study aims to analyze the development of microeconomics variables such as Debt to Equity Ratio (DER) and earning per share (EPS); macroeconomics variables such as interest rate and exchange rate; and the stock price ...
Pengembangan Model Place Branding Dengan Menggunakan Analisis AHP Untuk Program 1000 Kampung di Kabupaten Bandung
(STIE Ekuitas, 12/18/2018)
The establishment of place branding will be applied in Bandung Regency. At present what is being done by the local government is implementing a program of 1000 villages in Bandung Regency. Where there are 6 types of village ...
Peningkatan Kinerja UKM melalui Modal Manusia dan Kompetensi Kewirausahaan (Studi pada UKM di Kota Bandung)
(STIE Ekuitas, 12/18/2018)
Small and Medium Entreprises (SME) are growing in Indonesia and give a lot of contribution to Product Domestic Bruto of Indonesia. Many parties have interest to do research about SME and its development. The purpose of ...
Analisis Survei Komunikasi Pemasaran, Tingkat Kepentingan dan Kepuasan Mahasiswa STIE Ekuitas
(STIE Ekuitas, 12/18/2018)
Increasingly intense competition causes a marketing analysis that considers various aspects of marketing to be carried out to improve the competitiveness of a private university. Three marketing surveys from different ...